Hey there! 👋🏻
This is Flor, Lead Product Designer*
*on the clock, other things off the clock
Currently leading design for Lighthouse's independent-hotel products.Maybe my future is at [your-company-name]
B2B and B2C, across travel, hospitality and ed-tech. Research and strategy through to shipped flows.
Product companies that have trusted my expertise are: Lighthouse, Lastminute.com, Candu, Glovo, and Brainly. Also, I’ve been part of various EU-funded projects such as SwitchMed, with a deep care for environmental causes.
Some case studies, for your enjoyment
Students were asking questions wrong, by design. We fixed the flow.
Agents were scrolling through ten thousand products to find one. We rebuilt the search.
Users thought we were selling the same thing twice. We unified and conquered.
A few testimonials
“I was lucky to meet Flor at Brainly where we worked in different groups and collaborated in activities not related to Product Development. Flor was in a leadership role in a group of 3, and I was impressed by her incredible skills on team work, cross-functional collaboration, deep empathy and emotional intelligence, as well as in professional communication.
Flor has top-notch capabilities to define and involve the necessary subject-experts, build efficient communication channels, and get people's buy-ins to establish successful collaboration across the diverse group of people. Besides, I endorse her attention to details, ability to dive deep into the challenge and define the unexpected solution opportunities. I would definitely recommend Flor as a seasoned professional and a strong leader.”
— Kristina Kushner, Delivery Manager
“When I was a student at Ironhack, I had the pleasure to have Florencia as my TA. Flor was my main point of contact for my every need: I could count on her for clarification on classes subjects or project's scope, I could reach out to her in case I needed to pick her brain on something, or simply find comfort and support throughout the toughest phases of the course.
She was a great aid to our Lead teacher, but she was also perfectly capable of taking the lead when needed: she took over several classes, coordinated most activities and workshops and facilitated design critique sessions and brainstorming activities.
At the end of my course, I then applied for the TA position myself, as I was fascinated by the role and loved the idea of becoming such an important figure for future classes, just like Flor was for her students. Throughout the onboarding, Flor did an excellent job explaining the main activities and responsibilities. She also kept all her files tidy and organised, so it was very easy for me to jump in and keep working on them.
I still see Flor as one of my main mentors to this day, as she never stopped providing helpful tips and support even after her experience in Ironhack. I would totally recommend her for leading roles where she can coordinate groups of people and activities and achieve goals as a team, through never-ending feedback and coordination.”
— Sabrina Arcella, UX/UI Designer
“It's been nearly a year since I began my mentoring with Flor. This entire experience has been incredibly enriching. I deeply admire Flor's vast knowledge and expertise and how she generously shares it. Her tips and tricks have consistently proven invaluable. Additionally, the materials she prepared for me were not only meticulously crafted, but they were also a lot of fun. I find myself going back to them regularly.
Moreover, I truly appreciate her honesty. I could always rely on receiving candid feedback about my work, ideas, and projects.
Navigating the challenging path of being a junior professional isn't easy, but Flor has been an immensely supportive presence. Whenever I needed a word of encouragement, she was there.
I wholeheartedly recommend her!”
— Ewa Kulik, UX Writer